Master High-Stakes Challenges and Rediscover the Joy of Excelling at the Highest Level

Executive and High-Performance Coaching

What more can you achieve?

We all face situations that push us to our limits—moments when our usual strategies and routines no longer work, whether conscious or not. These are the scenarios where we’re genuinely tested—emotionally, behaviorally, and cognitively—and our current responses no longer satisfy us. These challenges, though difficult, are also the most transformative.

My clients turn to me to dramatically and swiftly elevate the quality and outcomes of their experiences in these pivotal moments. Together, we unlock new ways to thrive, pushing beyond the limits of what was previously possible.

Change, Excel, Achieve

My clients are open to genuine self-reflection and highly demanding when it comes to their own results.

Client Feedback

  • "I was looking for an exceptional partner to push me towards excellence, and David is the perfect example of that. As his name suggests, he’s a true ally in overcoming challenges."

    Xavier, Founder and CEO of a thriving e-commerce and web marketing company

  • "I was immediately impressed by David’s approach, especially his effectiveness. No vague theories—just a pragmatic method to achieve the results we set out. If you don’t want to waste your time or energy, look no further."

    Anne-Laure Marcerou, Partner, Dentons Law Firm

  • "David gave me the tools to manage my emotions before going on stage. He gave me the confidence to move forward in my career with clarity."

    Thomas Marty, Stand-Up Comedian

Why Choose Me?

Excellence in Coaching and Support: Over 500 executives, professionals, and private clients coached with transformative outcomes.

  1. Real-World Experience: 15 years of experience in strategic consulting and management.

  2. Recognized Thought Leadership: Author of two books and recommended by John Grinder, co-creator of NLP.

  3. Elite Training: Graduate of Sciences Po Paris and La Sorbonne. Certified in Hypnosis, NLP, and Inner Game.

  4. Proven Success: 80% of clients come through recommendations.

  5. International Reach: Fluent in both English and French, with experience living on the West Coast of the U.S.

Client Performance: Trusted by Leaders in Elite Companies

  • Saint Laurent - Luxury Goods
  • Nuoma Mutuelle - Insurance
  • Comedie Francaise - Actors
  • Atos - IT Consulting
  • BPI France
  • Boston Consulting Group
  • EDF - Energy
  • Hopitaux de Paris - Healthcare
  • Barclays - Banking
  • H4D - Startup
  • Ville de Paris
  • Societe Generale - Banking
  • Uptime - Startups
  • Claas - Industrial Machinery
  • Workday

What if you had the tools to excel, even more?

Leadership & Affluence

Take control of recurring challenges that have held you back.

Adapt your management style as needed to suit any situation.

Boost self-confidence and inspire your team to excel.

Performance & Growth

Approach your next high-stakes event with confidence, knowing you’ll maximize your potential.

Reconnect with your purpose, driving greater fulfillment and success.

Face demanding challenges head-on, unlocking new opportunities for growth.

Mindset & Clarity

Eliminate distractions from unproductive emotions, staying clear-headed under pressure.

Challenge outdated beliefs and reframe your thinking for innovation.

Manage your internal signals for better decision-making.

About David

David Laillier - Executive Coach
SF Coach

David is a high-performance mental and executive coach with over 15 years of experience coaching professionals and individuals. He has successfully coached over 500 clients, including two French national champions in 2024, CEOs, artists, politicians, and senior civil servants (such as regional directors and senior medical professors).

After earning his degree from Sciences Po Paris, David spent two years teaching philosophy at university (ICP) to explore new perspectives. Torn between preparing for the French National School of Administration (ENA) or pursuing a top-tier philosophy qualification, he chose a different path. He embarked on a 15-year career in management consulting (with firms such as E&Y and Capgemini Consulting, and later independently). Within three years, he led large-scale executive projects for multinational corporations, particularly in the banking sector.

From the outset of his career, David developed a deep interest in NLP and hypnosis, complementing his professional work with personal development. He was directly trained and mentored by John Grinder, the co-creator of NLP, from 2014 to 2017. His is certified in Hypnosis, NLP (Practitioner, Master Practitioner, and Trainer), and Inner Game, and is a member of SFCoach, EMCC and the Institute of Coaching.

A recognized thought leader and has authored two books, Your Unconscious is Genius (with a foreword by John Grinder, who called it "brilliant"), and Managing Intelligence and Talent. David is also a lecturer, regularly teaching at institutions such as the École Militaire in Paris, where he focuses on organizational sociology and psychology.

Married with two children, he lived on the West Coast of the United States before returning to France. He now divides his time between the French Riviera, where he resides with his family, and major cities like Paris, where he works.

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